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@PREZ-HILTON
With other companies for example Gillette they probably get as many new customers as they lose when they go woke. However budlight is primarily for blue collar people.
IIRC, Gillette's stockprice didn't see any change, so if it did receive financial backlash, it was well hidden.
I guess you're right about it being for blue collar workers. That certainly fits the narrative we're seeing unfolding.
Besides that, the woke crowd they are looking to attract are hipsters who drink craft beer, homos that prefer wine coolers and the scummy people who buy those energy drink alcohol mixed drinks.
I suppose.
This is the same reason why nascar is playing with fire when they want to piss on their main demographic, fortunately for nascar they seem to intuitively know exactly where that line is and take it right to the edge. They have a great marketing team
What do you reckon is the line for them?