Russia and China are challenging the unipolar world order of Atlanticist powers such as the United States and northwestern Europe. Through this unipolar world order, western elites possess massive amounts of power over global society. Institutions like the World Bank and IMF enact neoliberal economic policies that continuously screw over 2nd and 3rd world countries. People who descend from 2nd and 3rd world countries are looked down upon by snobbish first worlders.
Russia is reclaiming Ukraine from the Atlanticist sphere of influence and reuniting Ukraine with its fellow east Slavs.
Westerner NPCs continue to seethe, why? They don't want anybody but Germanic Northwestern European neoliberals to hold power over the world. They are both neocolonialist and racist. They demand the entire world bow down to their neoliberal whims and social norms of Germanic countries. They despise anything but liberal western culture. They have snobbish neocolonialist attitudes.
Pro-Russian sentiments are essentially an Indigenous Peoples' Movement against Anglo-Germanic neocolonial global supremacy.