I actually enjoy this question, Taoism strongly answers this but your question is indeed a brilliant Kritik on the hippie faction.
Hippies often talk of 'natural' and fail to realise that greed, rage, innovation technologically and all kinds of things that harm the planet and ecosystem are natural results of not just humans but nature itself (we are just the most capable active agent species within it).
Humans destroying the environment is natural as is eating meat, rape, murder and all kinds of things. These are all natural parts of us, as horrendous and evil as they are. In fact, what being good means at times is to resist nature and that is where trouble arises. In Christianity, Islam, Judaism and I would even say all faiths other than Taoism but especially the Abrahamic ones, there is encouragment to resist nature. Even Buddhists believe in resisting, they just wait for 'nature' to attack first. Yet, Taoism structures it differently and here is one of the concepts that made me fall in love with the idea of Taoism:
If it is natural within you and others to empathise and do the good, act on it heroically without much hesitation. On the other hand, if it feels less natural and you are forcing yourself to do it out of some sense of either loyalty, altruism or conformity to society's idea of 'justice', ponder on it and weigh up the morals in a sense of 'which ends up being the most natural way to achieve the outcome where the least are suffering'.
Making others suffer is natural, yes, however what Taoism at the highest level of it teaches is that ultimately everyone naturally benefits from a little biasing and tweaking the natural process to favour utilitarian good for the planet and ecosystem. In other words, it is a net-selfish wisdom to at times sacrifice one's own selfish base urges but question why you're doing it. Helping your mother is generally natural but if she is super toxic to you, then focus on self-preservation, same with father, friend or anybody. Helping and good are natural, us as humans protecting nature, punishing rapists and murderers and so many other acts of justice and kindness are also natural as much as the evildoers are acting on their own nature.
Now, ask yourself this, is it very natural for a corporation to snowball into greed at the expense of the planet? Yes... However, how natural is corporate capitalism? That is not the way we naturally competed.