The music industry, is what it is I suppose....Creating and selling a music based product.
Griff is a typical modern music product....Pretty Girl singing catchy lyrics, to a catchy studio produced sound....Promoted with a pseudo-meaningful video.
Old Prog Rockers will fill venues night after night, simply because of their quality musicianship....I doubt very much that Griff will be doing the same in 30 or forty years time.