Sorry for the bio and long winded winding tangential rambling post, but feels easiest way to me, for me to explain my point of view.
And all just my opinion, even if I state it forcefully here or there.
I like attaching the labels Nihilist, Hedonist, Materialist to myself.
Third child of four, I grew up in a lower middle class household, was lightly raised as a Christian.
I'd characterize my mother as a devout Christian Neutral Good as she's the type of person to do what is seen by society as right simply because she believes it to be right. An odd type of person who if she found $100.00 on the ground in a store aisle would turn it into the stores lost and found (True story)
My father as more of a Chaotic Neutral in an odd circumstance where he was employed as a teacher for some 15ish years before becoming a prison guard. Yet despite belonging to lawful professions I'd call them, is the type of person to 'step on $100.00 so that other people can't see it, to show R rated magazines and movies to his kids when their mother wasn't around, to ignore Do Not Trespass signs, drive without a seatbelt, and so on.
As I said my Christian indoctrination was light, and so I came to decide atheism was more logical to me over time.
Though this had a problem.
I was 'terribly bothered over the idea of myself not existing someday.
I was somewhat bothered by the implications of ethics and morality.
Now I'm mostly calloused to both those implications.
But even with a nihilistic conclusion, I'm still human, still have my habits.
I follow and believe somewhat in my upbringings morality and ethics because it makes me happy, because it feels right, because certain logical paths follow by it's logic.
I don't think that murder or incest is objectively right or wrong, because I think the term objectively is in truth meaningless.
'But,
We we don't mean objectively when we 'say objective, we mean according to what we 'are.
What we are being the nature and nurture of humans.
We possess a capability to naturally come to appreciate empathy and logic,
We've formed a society that encourages such,
We speak by 'objectively, 'subjectively of our cultural norms.
When I say murder or incest is wrong, I am in a way preforming double speak.
For what might I become if I were rich and powerful,
Or even poor and weak,
If the 'justification came to mind?
Though they were books written 'against such thinking,
Crime and Punishment by Fyodor Dostoevsky
and
The Sea Wolf by Jack London
Had immense influence on me, because they were thoughts and opinions I had already formed, but in the books were given prose.
Anyway, the point being that to my mind, perhaps morality does not exist, only secular ethics.
Murder is wrong because I don't like murder.
It is wrong to society, because society does not like murder.
In a 'general sort of phrasing anyhow, let's not nitpick on exceptions.
Same with incest.
. . .
Ach, but this is again the same answer I gave before, circular, without actually making effort to explain 'why such logic is held.
. . .
. . .
Perhaps,
Haidt’s “social intuitionist model” thus posits that “moral judgment is caused by quick moral intuitions and is followed (when needed) by slow, ex post facto moral reasoning”
Perhaps,
Maslow's Hierarchy,
Physical Needs and Safety, are met by a functional society, where we encourage behavior and norms which either in practice or appearance 'cause this.