A new app is coming to the rise with TikTok. This app is short 15-60sec video making site where people do a variety of things. This app was founded in 2018 and became popular in late 2019 and since is blowing up. I decided to take a deep dive into the app by creating an account and creating videos to see how some of the biggest people get famous...
To see how big people have become on the app, we look at some of the highest grossing influencers on the site
To see how big people have become on the app, we look at some of the highest grossing influencers on the site
Charli D'amelio, a 15yr old from Norwalk, CT, has gone famous from making dancing videos to viral songs. She has about 43M followers, gaining a million followers in a day. In the past 3 months, she has gained 32M followers in 3 months, which no other influencer on any platform has done. The closest being PewDiePie, where Charli has the same amount of growth PewDiePie had, but in 1/2 the time it took on a MUCH SMALLER PLATFORM with TikTok.
To calculate the amount Charli D'amelio makes, we look at this site:
According to the stats, she makes about $25,000-$42,000 dollars per video/post. Charli makes about 4-5 posts per day. That means she can make at most, $170,000 per day. In a month, she can make $5,100,000 dollars a month. And in a year, Charli would be making $61,000,000.
This is shocking revenue for a 15yr old to bring in. The app does not include sponsorships and such and promos, which can bring in an extras $20,000,000 dollars in money as well. If TikTok stays relevant for at least 3 years with the same rate she is growing, she will be a potential billionaire at the age of 18. Highly unlikely, but the stat is out there.
So now we know that TikTok may be a legit streaming service, it seems we need to analyze how someone can make this much money from this app
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ALGORITHM
TikTok's algorithm is fairly simple yet effective way to see your videos go viral. I use a circle. Your video gets pushed out to a sample size of 50-100 people. If people engage and have a higher watch time (completing the full video), the most your video gets pushed out to other people, where it take a larger sample size. If the same stats, it appears to more and more until it goes viral and gets about 1M views.
This methodology takes the videos the people like and pushes them out to the community. Shorter videos will get you more engagements and more watch time, and more watch time means the video you create get pushed out.
The For You page algorithm for your searching is truly an unique feature that has not been this accurate in technology. China's advanced AI allows people on people For You pages to directly engage if that is what the user likes. It takes the users videos it likes, its search history, its comments, and the following it enjoys, and pushes it to the user.
Now with this...this means there is an equal chance for anyone on the platform to go viral depending on the content you create and who it reaches. With the quality time put in and some effort, it seems you can become TIKTOK famous within minutes. This new wave of content creators is changing the way we think virality happens, and how companies are catering to the virality.
Now with this...this means there is an equal chance for anyone on the platform to go viral depending on the content you create and who it reaches. With the quality time put in and some effort, it seems you can become TIKTOK famous within minutes. This new wave of content creators is changing the way we think virality happens, and how companies are catering to the virality.
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HYPE HOUSE
HYPE HOUSE
(THIS PART CAN ENDUCE CRINGE, BUT IS ESSENTIAL INTO UNDERSTANDING THE ALGORITHM AND HOW IT IMPACTED THE COMMUNITY AND ITS DOWNFALL)
These type of houses are doomed to fail, where you have a mass amount of people living in one house to promote content. With Team 10, we saw it fail because it was a clout struggle and had multiple personalities. 19 people is a lot. But Team 10 worked for the time it did was because it had a leader/founder who carried the load. The leader, Tommy Petrou, is piggy backing off the success of the other members. This is a recipe for disaster. But this disaster brought attention in their way to mainstream stardom. Their stardom is now leaping and now with their recognition, they are getting big sponsors and lifting other creators growing by TikTok into the main stream
The House allowed people on an app who did not have that main stream media influence through TikTok, have the chance. We see the same happening with YouTube and every other social media app
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In Conclusion, we can see TikTok's influence making mainstream waves for these creators. With the easy virality of the app, this app is going to flood the mainstream
