This is just a funny example I came across. There was a poll in New Hampshire that shows Bernie Sanders in the lead. CNN wrote multiple stories about it but none of the headlines say that sanders is winning.
They wrote things like "TL;DR: Sanders and Warren lead a very messy New Hampshire primary". Even "Buttigieg in fourth, but a strong fourth".
They just cannot bring themselves to say that Sanders is winning. They have to phrase it as a tie with warren and that Buttigieg is "a strong fourth". If Buttigieg had been in 1st in that poll you can be certain their headlines would have read something like "Pistol Pete takes the lead!!"
The pistol pete thing was something Van Jones said just fyi.