There is no sense in referring to the beginning of the universe as something other than the Big Bang itself. As Hawking states:
"At this time, the Big Bang, all the matter in the universe, would have been on top of itself. The density would have been infinite. It would have been what is called, a singularity. At a singularity, all the laws of physics would have broken down. This means that the state of the universe, after the Big Bang, will not depend on anything that may have happened before, because the deterministic laws that govern the universe will break down in the Big Bang. The universe will evolve from the Big Bang, completely independently of what it was like before. Even the amount of matter in the universe, can be different to what it was before the Big Bang, as the Law of Conservation of Matter, will break down at the Big Bang.
Since events before the Big Bang have no observational consequences, one may as well cut them out of the theory, and say that time began at the Big Bang. "