Governor Gavin Newsom recently signed a series of bills aimed at combating the use of AI-generated content, specifically deepfakes, in political ads and communications. The primary focus of this legislation is to prevent the spread of disinformation during elections. The new law prohibits the creation and distribution of AI-generated deepfakes that manipulate candidates or election officials in a misleading way within 120 days of an election and for 60 days afterward. This is in response to growing concerns about the impact of AI technology in undermining public trust through the spread of fake audio, video, and images.
The law also requires platforms to remove deceptive AI content when flagged and mandates clear disclosures if AI is used in political ads. Violators can face civil penalties, and courts can issue injunctions to halt the spread of such content. While supporters argue that this law is essential for protecting democracy and ensuring voters have accurate information, critics, including figures like Elon Musk, have raised concerns about the potential for this to infringe on free speech, especially regarding satirical or parody content.
This legislation comes as California prepares for what is being called the "first AI election," where AI-generated content could play a significant role in shaping public perception