A RINO is an ultra-center rightist who holds normal right-wingers in disdain.
What does it mean to be "ultra center right"? Right and left are arbitrary labels to describe arbitrary combinations of ideas, with no consistency with their beliefs.
But in the long-run he's helping them shift the Overton Window left, and eventually he himself will be dubbed a radical whose politics are outside the mainstream.
Where the Overton window shifts doesn't matter. The Overton window has shifted right on some issues (abortion) and left on some other issues (gay marriage). The Overton window doesn't exclusively shift left.
Additionally, see Parler, which overall was to the left of Gab but nonetheless was temporarily purged from the internet after January 6, because big tech stopped hosting the website and they had to find a new business partner.
Why would the right be against a company being deplatformed? That's capitalism; that's the free market.
You can pick between free speech restrictions (letting Bid Tech/the free market censor) or free market restrictions (not letting Bid Tech/the free market censor).
The right has to pick one to be consistent.
The US is the only Western country where you don't have to fear being literally arrested and prosecuted for expressing an opinion as basic as "marriage is between a man and a woman", much less a more hardcore right-wing sentiment.
That's because of the first amendment (which is good and even waving a Nazi flag or burning an American flag should be classified as free speech).
But here's the first amendment:
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.
In other words, it's only congress that cannot prosecute you for your opinions. It says nothing about corporations. Fox News for instance, won't have a smart left winger like Kyle Kulinski on their show much because he makes Fox News look bad (the same is true for Marian Williamson).
With regards to corporations, you right now don't have free speech protections federally. And there are many instances of non government entities discriminating against entities because of their political opinions (the right cancelling bud light).
It's all legal.
Now, I think the first amendment should be expanded so the government and private companies can't discriminate against people for political opinions stated in non-work environments. So you could say that I am more pro free speech than pro free market.
But as of right now, free market and free speech are opposite values on the issue of censorship.
Nonetheless, "this violation of my rights is okay because other people have been violated even worse" is how you get fascism.
So you admit black people have had their rights violated and therefore want to end police brutality? Alright.